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	<title>Churchill Strategies</title>
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	<link>http://churchillmedia.org</link>
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		<title>Following Leader</title>
		<link>http://churchillmedia.org/2012/05/following-leader/</link>
		<comments>http://churchillmedia.org/2012/05/following-leader/#comments</comments>
		<pubDate>Tue, 15 May 2012 18:52:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Causes]]></category>
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		<guid isPermaLink="false">http://churchillmedia.org/?p=317</guid>
		<description><![CDATA[<h2>Corrections Reform Event</h2>
<p>It took 94-year-old statesman George Leader, Pennsylvania’s 36th Governor and the earliest living U.S. governor of any state, to put the free-market Commonwealth Foundation and the ACLU on the same public policy stage.</p>
<p>Churchill Strategies was thankful &#8230; <a href="http://churchillmedia.org/2012/05/following-leader/" class="read_more">Read more></a></p>]]></description>
			<content:encoded><![CDATA[<h2>Corrections Reform Event</h2>
<p>It took 94-year-old statesman George Leader, Pennsylvania’s 36th Governor and the earliest living U.S. governor of any state, to put the free-market Commonwealth Foundation and the ACLU on the same public policy stage.</p>
<p>Churchill Strategies was thankful for the opportunity to team up with Commonwealth Foundation to brand, script and produce a special criminal justice reform event featuring Governor Leader, former Philadelphia Mayor W. Wilson Goode, the Pennsylvania Family Institute’s Michael Geer and CF’s own Matthew Brouillette. CF tasked us with developing a credible, statesmanlike environment for the conversation and deliver a strong visual package for on-screen and printed materials.</p>
<p><img src="http://churchillmedia.org/wp-content/uploads/2012/05/pic-followingleader3.jpg" alt="Following Leader" /></p>
<p><img src="http://churchillmedia.org/wp-content/uploads/2012/05/pic-followingleader2.jpg" alt="Following Leader" /></p>
<p><img src="http://churchillmedia.org/wp-content/uploads/2012/05/pic-followingleader1.jpg" alt="Following Leader" /></p>
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		<title>Pioneer Institute Makes Health Reform Simple</title>
		<link>http://churchillmedia.org/2012/03/pioneer-institute-makes-health-reform-simple/</link>
		<comments>http://churchillmedia.org/2012/03/pioneer-institute-makes-health-reform-simple/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 21:24:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://churchillmedia.org/?p=305</guid>
		<description><![CDATA[<p style="text-align: center;"><a href="http://www.amazon.com/gp/product/0985208600/ref=olp_product_details?ie=UTF8&#038;me=&#038;seller">Paperback</a> &#124; <a href="http://www.amazon.com/The-Great-Experiment-ebook/dp/B007G90QS4/ref=sr_1_2?s=digital-text&#038;ie=UTF8&#038;qid=1331156017&#038;sr=1-2">Ebook</a> &#124; <a href="http://greatexperiment.org">Website</a> &#124; <a href="http://youtu.be/eQa1fSI7kkI">Video</a></p>
<p><a href="http://greatexperiment.org/"></a>It&#8217;s one of the most complex public policy issues being debated in state capitols and Washington, D.C. &#8212; health care reform. Our friends and movement allies at <a href="http://pioneerinstitute.org/">Pioneer Institute</a> asked us to brand &#8230; <a href="http://churchillmedia.org/2012/03/pioneer-institute-makes-health-reform-simple/" class="read_more">Read more></a></p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.amazon.com/gp/product/0985208600/ref=olp_product_details?ie=UTF8&#038;me=&#038;seller">Paperback</a> | <a href="http://www.amazon.com/The-Great-Experiment-ebook/dp/B007G90QS4/ref=sr_1_2?s=digital-text&#038;ie=UTF8&#038;qid=1331156017&#038;sr=1-2">Ebook</a> | <a href="http://greatexperiment.org">Website</a> | <a href="http://youtu.be/eQa1fSI7kkI">Video</a></p>
<p><a href="http://greatexperiment.org/"><img src="http://churchillmedia.org/wp-content/uploads/2012/03/pic-pioneer1.jpg" alt="The Great Experiment" class="alignleft" /></a>It&#8217;s one of the most complex public policy issues being debated in state capitols and Washington, D.C. &#8212; health care reform. Our friends and movement allies at <a href="http://pioneerinstitute.org/">Pioneer Institute</a> asked us to brand a multi-author book detailing Massachusetts&#8217; recent experience with reform and its implications on the future of Obama-led national efforts. Once again our own design team was grateful for the added talents of animator Brad Blackburn on the Great Experiment animated book trailer. Our lead designer and creative director Corey Graham invested long ours into refining cover designs and building the accurate and visually compelling infographs featured in this work.</p>
<p><a href="http://greatexperiment.org/"><img src="http://churchillmedia.org/wp-content/uploads/2012/03/pic-pioneer2.jpg" alt="The Great Experiment" /></a></p>
<p><iframe width="800" height="450" src="http://www.youtube.com/embed/eQa1fSI7kkI" frameborder="0" allowfullscreen></iframe></p>
<p><a href="http://greatexperiment.org/"><img src="http://churchillmedia.org/wp-content/uploads/2012/03/pic-pioneer3.jpg" alt="The Great Experiment" /></a></p>
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		<title>Van Til&#8217;s History of the Conservative Movement</title>
		<link>http://churchillmedia.org/2012/03/van-tils-history-of-the-conservative-movement/</link>
		<comments>http://churchillmedia.org/2012/03/van-tils-history-of-the-conservative-movement/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 15:34:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Causes]]></category>
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		<guid isPermaLink="false">http://churchillmedia.org/?p=299</guid>
		<description><![CDATA[<p>Dr. L. John Van Til is a fellow for humanities, faith, and culture with The Center for Vision &#038; Values at Grove City College. In this five-minute conversation Van Til introduces us to the modern conservative movement through the GOP &#8230; <a href="http://churchillmedia.org/2012/03/van-tils-history-of-the-conservative-movement/" class="read_more">Read more></a></p>]]></description>
			<content:encoded><![CDATA[<p>Dr. L. John Van Til is a fellow for humanities, faith, and culture with The Center for Vision &#038; Values at Grove City College. In this five-minute conversation Van Til introduces us to the modern conservative movement through the GOP presidential campaigns of the Twentieth Century.</p>
<p><iframe width="800" height="450" src="http://www.youtube.com/embed/_RK1gx-AlA8?HD=1;rel=0" frameborder="0" allowfullscreen></iframe></p>
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		<title>Four Alarms</title>
		<link>http://churchillmedia.org/2012/03/four-alarms/</link>
		<comments>http://churchillmedia.org/2012/03/four-alarms/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 13:28:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Causes]]></category>
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		<guid isPermaLink="false">http://churchillmedia.org/?p=296</guid>
		<description><![CDATA[<p>How do you weave the complex, multi-layered story of the state budget into a narrative worth re-posting and sharing? Our solution: Pennsylvania&#8217;s fiscal house is on fire! It&#8217;s a four-alarm structural fire raging, because of out-of-control debt, welfare, corrections and &#8230; <a href="http://churchillmedia.org/2012/03/four-alarms/" class="read_more">Read more></a></p>]]></description>
			<content:encoded><![CDATA[<p>How do you weave the complex, multi-layered story of the state budget into a narrative worth re-posting and sharing? Our solution: Pennsylvania&#8217;s fiscal house is on fire! It&#8217;s a four-alarm structural fire raging, because of out-of-control debt, welfare, corrections and pension costs. Without citizen volunteers, the house will continue to burn. Enlist now to fight the fire!</p>
<p>Thanks to our partners at IFR (Innovative Faith Resources), and the aid of two taxpayer champions, Senator John Eichelberger and Representative Stephen Bloom, we produced &#8220;The Four Alarms.&#8221;  This short 8-minute issue-documentary frames the issue in a way that everyone from local TEA Party leader to talk show host can guide their audience discussion. Less paper, more picture.</p>
<p><iframe width="800" height="450" src="http://www.youtube.com/embed/6qacoG41dhs" frameborder="0" allowfullscreen></iframe></p>
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		<title>Vintage Red: Liquor Freedom Campaign</title>
		<link>http://churchillmedia.org/2012/03/vintage-red-liquor-freedom-campaign/</link>
		<comments>http://churchillmedia.org/2012/03/vintage-red-liquor-freedom-campaign/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 13:44:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://churchillmedia.org/?p=284</guid>
		<description><![CDATA[<p>Our shop had great fun calibrating the packaging of the effort to end state government&#8217;s decades-old conflict as both the chief liquor sales and enforcement agency. Inspired by a trove of Cold War propaganda, our team rolled out the &#8220;Free &#8230; <a href="http://churchillmedia.org/2012/03/vintage-red-liquor-freedom-campaign/" class="read_more">Read more></a></p>]]></description>
			<content:encoded><![CDATA[<p>Our shop had great fun calibrating the packaging of the effort to end state government&#8217;s decades-old conflict as both the chief liquor sales and enforcement agency. Inspired by a trove of Cold War propaganda, our team rolled out the &#8220;Free My Drink&#8221; campaign to applause from the freedom movement and a red hot response from defenders of the old system. He&#8217;s a sampling of some of the work.</p>
<p><img src="http://churchillmedia.org/wp-content/uploads/2012/03/pic-freemydrink1.jpg" alt="Free My Drink Billboards" /></p>
<p>Make sure you take a minute to <a href="http://freemydrink.com/design">design and share your own customized piece of commie-inspired art</a>.</p>
<p><a href="http://freemydrink.com/"><img src="http://churchillmedia.org/wp-content/uploads/2012/03/pic-freemydrink2.jpg" alt="Free My Drink Website" /></a></p>
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		<title>Palin: Event Branding by Churchill</title>
		<link>http://churchillmedia.org/2012/03/palin-event-branding-by-churchill/</link>
		<comments>http://churchillmedia.org/2012/03/palin-event-branding-by-churchill/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 15:51:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://churchillmedia.org/?p=274</guid>
		<description><![CDATA[<p>Free-market, pro-family organizations get the headliners thanks to the exploding galaxy of conservative media stars. A message delivered from a personality known intimately by Rush listeners and FOX News watchers has proven to be one of the most effective methods &#8230; <a href="http://churchillmedia.org/2012/03/palin-event-branding-by-churchill/" class="read_more">Read more></a></p>]]></description>
			<content:encoded><![CDATA[<p>Free-market, pro-family organizations get the headliners thanks to the exploding galaxy of conservative media stars. A message delivered from a personality known intimately by Rush listeners and FOX News watchers has proven to be one of the most effective methods for expanding the contributors and stoking the fires of the loyal core.</p>
<p>Solving the event brand riddle for a public figure is a virtual Rubix Cube of multi-layered message challenges. Securing the big name is the first hurdle, the second is knitting together the organization’s brand with the image of the face on the invitation.</p>
<p>From the save-the-date card and invitation package to website and social media graphics to the on-screen visuals for event day – it’s all in the brand!</p>
<p>Pennsylvania Family Institute recently featured former Alaska governor, Sarah Palin at its annual fundraising gala in Hershey. While Mrs. Palin’s booking agency provided general parameters for design, the rest was up to us.</p>
<p><img src="http://churchillmedia.org/wp-content/uploads/2012/03/Palin-Pics.jpg" alt="Sarah Palin" /></p>
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		<title>A Conversation in the Heartland</title>
		<link>http://churchillmedia.org/2012/03/a-conversation-in-the-heartland/</link>
		<comments>http://churchillmedia.org/2012/03/a-conversation-in-the-heartland/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 21:52:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Causes]]></category>
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		<guid isPermaLink="false">http://churchillmedia.org/?p=267</guid>
		<description><![CDATA[<p>With the GOP presidential primary race in full swing in February, Churchill Strategies proposed and delivered a forum featuring two extraordinary American communicators.</p>
<p>Focus on the Family founder, Dr. James Dobson and presidential hopeful, Senator Rick Santorum headlined the &#8220;American &#8230; <a href="http://churchillmedia.org/2012/03/a-conversation-in-the-heartland/" class="read_more">Read more></a></p>]]></description>
			<content:encoded><![CDATA[<p>With the GOP presidential primary race in full swing in February, Churchill Strategies proposed and delivered a forum featuring two extraordinary American communicators.</p>
<p>Focus on the Family founder, Dr. James Dobson and presidential hopeful, Senator Rick Santorum headlined the &#8220;American Heartland Forum: Faith, Freedom &#038; the American Family&#8221; in Columbia, Missouri. From the design of the 5-part backdrop to securing a venue to prepping the presenters, the team at Churchill Strategies was responsible for executing every detail within a razor thin timetable and budget.</p>
<p>With a standing room only, energized crowd of 700, the relaxed, conversational event environment gave Senator Santorum a chance to connect in unique ways with the audience. It was our privilege to provide a platform for these consequential leaders.</p>
<p>We put together a short photoessay showcasing the evening. We hope you&#8217;ll take a moment to watch.</p>
<p><iframe width="800" height="450" src="http://www.youtube.com/embed/EX6H5yMfOAs" frameborder="0" allowfullscreen></iframe></p>
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		<title>An Evening with Thomas Friedman</title>
		<link>http://churchillmedia.org/2012/02/an-evening-with-thomas-friedman/</link>
		<comments>http://churchillmedia.org/2012/02/an-evening-with-thomas-friedman/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 20:24:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://churchillmedia.org/?p=259</guid>
		<description><![CDATA[<p style="text-align: center;"></p>
<p>For nearly five years, Churchill Strategies has had the great privilege of serving the American Middle East Institute (formerly the Pittsburgh Middle East Institute) by branding and producing their annual international business conference. Each year, the Institute invites thought, business &#8230; <a href="http://churchillmedia.org/2012/02/an-evening-with-thomas-friedman/" class="read_more">Read more></a></p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img src="http://churchillmedia.org/wp-content/uploads/2012/02/friedman2.jpg" alt="" title="friedman2" width="900" height="300" class="alignnone size-full wp-image-261" /></p>
<p>For nearly five years, Churchill Strategies has had the great privilege of serving the American Middle East Institute (formerly the Pittsburgh Middle East Institute) by branding and producing their annual international business conference. Each year, the Institute invites thought, business and foreign policy leaders to participate in a spirited public discussion on ways free enterprise, trade and commerce can grow and expand economic opportunity.</p>
<p style="text-align: center;"><img src="http://churchillmedia.org/wp-content/uploads/2012/02/friedman1.jpg" alt="" title="friedman1" width="900" height="300" class="alignnone size-full" /></p>
<p>We think you&#8217;d enjoy seeing a few scenes from a two-location event at Pittsburgh&#8217;s historic Dusquesne Club  and Heinz Hall.  In addition to Middle East dignitaries, the event featured pollster John Zogby, former U.S. Treasury Secretary Paul O&#8217;Neill and New York Times columnist, Thomas Friedman.</p>
<p style="text-align: center;"><img src="http://churchillmedia.org/wp-content/uploads/2012/02/friedman3.jpg" alt="" title="friedman3" width="900" height="300" class="alignnone size-full" /></p>
<p>We also produced a <a href="http://www.youtube.com/watch?v=R7L_-oByEwI">post-event highlight video</a> featuring this distinguished lineup. Once again, you&#8217;ll note that the Institute now bears a new, overall brand, The American Middle East Institute. The images and video all bear the former name.</p>
<p><iframe width="420" height="315" src="http://www.youtube.com/embed/R7L_-oByEwI" frameborder="0" allowfullscreen></iframe></p>
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		<title>Stagecraft: The Optics of Ideas</title>
		<link>http://churchillmedia.org/2012/02/stagecraft-the-optics-of-ideas/</link>
		<comments>http://churchillmedia.org/2012/02/stagecraft-the-optics-of-ideas/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 14:15:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://churchillmedia.org/?p=246</guid>
		<description><![CDATA[<p> Is the stage you’re building big enough to hold your biggest ideas?  When you’re ready to present world-changing research or you&#8217;ve wire-transferred that $75,000 speaker fee to the keynote speaker, will the set, lights, stage, visual quality –- the &#8220;optics&#8221; &#8230; <a href="http://churchillmedia.org/2012/02/stagecraft-the-optics-of-ideas/" class="read_more">Read more></a></p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://churchillmedia.org/wp-content/uploads/2012/02/policysummit1.jpg" alt="" title="policysummit1" width="200" height="300" class="alignleft size-full wp-image-248" /> Is the stage you’re building big enough to hold your biggest ideas?  When you’re ready to present world-changing research or you&#8217;ve wire-transferred that $75,000 speaker fee to the keynote speaker, will the set, lights, stage, visual quality –- the &#8220;optics&#8221; &#8212; equal or exceed the hype and justify the investment?</p>
<p>Designing and building the environment for events like Commonwealth Foundation&#8217;s Policy Summit with slim lead-time, a complicated list of heavy-hitter guests and assorted VIP needs is where we thrive. It&#8217;s always our privilege to serve.</p>
<p class="clear" style="text-align: center;"><img src="http://churchillmedia.org/wp-content/uploads/2012/02/policysummit2.jpg" alt="" title="policysummit2" width="710" height="300" class="alignnone size-full wp-image-249" /></p>
<p class="clear" style="text-align: center;"><img src="http://churchillmedia.org/wp-content/uploads/2012/02/policysummit3.jpg" alt="" title="policysummit3" width="710" height="300" class="alignnone size-full wp-image-249" /></p>
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		<title>Endangered Species</title>
		<link>http://churchillmedia.org/2012/01/endangered-species/</link>
		<comments>http://churchillmedia.org/2012/01/endangered-species/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 19:40:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://churchillmedia.org/?p=239</guid>
		<description><![CDATA[<p>Some public policy issues don&#8217;t get their day in the public debate because they&#8217;re just too complex and rhetorically cumbersome. Issues like repealing or reforming old labor relics like Project Labor Agreements (PLA&#8217;s) are especially tough. Our side has typically &#8230; <a href="http://churchillmedia.org/2012/01/endangered-species/" class="read_more">Read more></a></p>]]></description>
			<content:encoded><![CDATA[<p>Some public policy issues don&#8217;t get their day in the public debate because they&#8217;re just too complex and rhetorically cumbersome. Issues like repealing or reforming old labor relics like Project Labor Agreements (PLA&#8217;s) are especially tough. Our side has typically overwhelmed the audience with dump trucks of data. The human, personal reason for eliminating or replacing them is rarely part of the argument the good guys make.</p>
<p>When Associated Builders and Contractors engaged our team to brand and execute a strategy to fuel legislative momentum for PLA reforms, we steered the messaging to a somewhat more interesting argument toolbox &#8211; wildlife! In billboards, radio ads and an online animated short we applied the language of PETA and The Sierra Club to make our case for our own endangered species &#8211; non-union construction workers!</p>
<p>While The Endangered Jobs Protection Action still remains a step or two away from the governor&#8217;s signature, the issue has now been successfully recast and positioned. Traction at last. The intended audience &#8211; policy makers and the media are beginning to grasp the curious problem of PLA&#8217;s.</p>
<p style="text-align: center;"><img src="http://churchillmedia.org/wp-content/uploads/2012/01/pic-endangeredspecies.jpg" alt="" title="pic-endangeredspecies" width="800" height="233" class="alignnone size-full wp-image-242" /></p>
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