Your organization’s brand lives in two spaces. It’s first, the one you believe exists, and then there’s the reality of the one you’ve formed during thousands of tiny, seemingly insignificant interactions with the people you serve.
When the integrity of your brand is in question, every interaction matters.
Great organizations find these two selves are nearly identical when compared side by side. Our aim is to help design an external brand that echoes the truth of your organization’s purpose.
In the 10 years since our founding, we’ve found hidden in the attic of many institutions the forgotten chords and lyrics of an anthem. It was the tune that carried the purpose and passion of first days, before profits and other urgencies drowned the melody of a world-changing idea.
Whether an organization is past the century mark, or is weeks away from opening day, the song’s survival is always at risk.
At Churchill, our team doesn’t write the song; we sing it back. We awaken the unifying strength and aspirations of a great mission.
Our creativity begins with you.