Branding

A brand lives in two spaces. The first is the identity—goals defining the mission of a person or organization. The second is the packaging—colors, words, and images informing the audience: customers, voters, donors, and opinion leaders.

When this unity of prose and poetry is achieved, a bold, compelling narrative emerges. For the people we serve, it’s the power of true stories told well.

Churchill services:

• Assessing the brand value of current messaging and communication tools through focus groups and team discussions
• Reinterpreting an existing brand or creating a new identity
• Guiding the rollout of the brand identity and building support
• Applying the brand identity to external and internal signage, materials, and online assets